ENT Clinic — Marketing Dashboard

Overview

All channels · April 2025 · Demo data

Key Performance Indicators

Total Leads

143

↑ 18%

Ad Spend

₹42,800

↑ 8%

Cost Per Lead

₹299

↓ 9%

Website Sessions

3,814

↑ 22%

Appointments

89

↑ 15%

Traffic Trend

Sessions & new users — last 6 months

GA4

Sessions New Users

Lead Sources

By channel

Paid Search

41%

Organic

28%

Direct

15%

Social

11%

Referral

5%

Google Rating

Reviews & local trust

4.8

★★★★★

187 reviews · +14 this month

Profile Views

4,230

Calls from GBP

278

Direction Requests

312

ROI Snapshot

Campaign return on spend

Total Spend

₹42,800

Cost Per Lead

₹299 ↓ vs ₹350 target

Avg. Patient Value

₹2,800

₹4,00,400

Projected revenue from leads

9.4×

ROAS

Campaigns

Google Ads & Meta Ads · April 2025

Google Ads

Impressions ?Times your ad appeared on screen28,400

Clicks ?Times someone tapped your ad940

Conversions ?People who called or submitted a form82

Spend₹26,400

CTR ?% who clicked after seeing the ad3.3%

CPC ?Cost paid per click₹28

Meta Ads

Impressions ?Times your ad appeared on screen19,500

Clicks ?Times someone tapped your ad720

Conversions ?People who called or submitted a form61

Spend₹16,400

CTR ?% who clicked after seeing the ad3.7%

CPC ?Cost paid per click₹23

Clicks & Conversions

Platform comparison

Apr 2025

Clicks Conversions

Campaign Breakdown

All campaigns this month

Campaign	Platform	CTR ?% who clicked after seeing the ad	CPC ?Cost paid per click	Conv. ?Calls or forms submitted from this campaign	Status
ENT General	Google	4.2%	₹32	28	Active
Hearing Loss	Google	3.8%	₹28	22	Active
Ear Infection	Google	5.1%	₹26	32	Active
Meta Awareness	Meta	2.1%	₹18	34	Active
Meta Retarget	Meta	3.4%	₹22	27	Paused

Lead Sources

Patient acquisition breakdown · April 2025

Source Distribution

Share of total leads

Channel Breakdown

Lead volume per source

Paid SearchGoogle Ads

59leads›

ENT General Campaign28 leads

Hearing Loss Campaign22 leads

Ear Infection / Sinus9 leads

Organic SearchSEO

40leads›

ENT specialist search18 leads

Hearing loss / symptoms14 leads

Tonsil & sinus queries8 leads

Direct / BrandReturning visitors

21leads›

Direct URL visits14 leads

WhatsApp / referral link7 leads

Social MediaMeta · Instagram

16leads›

ReferralDoctor & patient referrals

7leads›

Patient word-of-mouth5 leads

Partner doctor referral2 leads

Paid Search drives 41% of all leads. Organic growing — up 12% from last month.

Monthly Lead Volume

Total leads per month · last 6 months

Website Performance

GA4 & Bing · April 2025

GA4 Google Analytics

Sessions

3,814

↑ 22%

Users

2,780

↑ 19%

Engagement Rate

64%

↑ 4%

Avg. Session

2m 34s

↑ 8%

BING Bing Webmaster Tools

Impressions

9,640

↑ 11%

Clicks

482

↑ 14%

Avg. Position

6.2

↑ 0.8

CTR

5.0%

↑ 0.3%

Traffic Trend

Sessions & new users · Nov 2024 – Apr 2025

GA4

Sessions New Users

Top Landing Pages

Sessions by page

GA4

/ear-infection-treatment

842

/ent-specialist-Gurugram

654

/hearing-loss

490

/book-appointment

376

/tonsil-treatment

268

/sinus-surgery

184

Device Split

Sessions by device type

New vs Returning

73% / 27%

Bounce Rate

34%

Pages per Session

3.2

Google Business Profile

Local search visibility · April 2025

Profile Views

4,230

↑ 16%

GBP Calls

278

↑ 11%

Directions

312

↑ 9%

Photo Views

8,140

↑ 24%

Rating & Reviews

Google review performance

4.8

★★★★★

Out of 5.0

Total Reviews

187

New Reviews (Apr)

+14

5-Star Reviews

142 (76%)

Response Rate

91%

GBP is a top patient touchpoint. 278 direct calls from the listing this month.

Engagement Trend

Profile views vs calls · 6 months

Views ÷10 Calls

Social Media

Facebook & Instagram · April 2025

Total Followers

5,600

↑ 7%

Total Reach

31,050

↑ 13%

Avg. Engagement

4.0%

↑ 0.5%

Posts Published

32

↑ 4

f

Facebook

3,420

Followers

Reach18,400

Impressions34,200

Engagement3.2%

Posts14

Link Clicks243

ig

Instagram

2,180

Followers

Reach12,650

Impressions24,800

Engagement4.7%

Posts18

Story Views3,820

Reach Trend

Combined platform reach · 6 months

Facebook Instagram

Top post: "Signs of Hearing Loss in Children" — 1,840 reach · 5.8% engagement · 214 saves

ROI & Reports

Campaign return on investment · April 2025

Total Spend

₹42,800

↑ 8%

Cost Per Lead

₹299

↓ 9%

Proj. Revenue

₹4L

↑ 21%

Est. ROAS

9.4×

↑ 1.1×

Spend vs Leads Trend

Monthly comparison · 6 months

Spend ÷100 Leads

ROI Breakdown

Full detail · April 2025

Google Ads Spend

₹26,400

Meta Ads Spend

₹16,400

Total Leads

143

Cost Per Lead

₹299

Target CPL

₹350

CPL vs Target

14.6% below ✓

Avg. Patient Value

₹2,800

₹4,00,400

Projected monthly revenue

9.4×

ROAS

Custom Campaign Report

Per-campaign performance · April 2025

↓ April 2025

Campaign	Platform	Spend	Leads	CPL	ROAS
ENT General	Google	₹10,200	28	₹364	7.7×
Hearing Loss	Google	₹8,800	22	₹400	7.0×
Ear Infection / Sinus	Google	₹7,400	32	₹231	12.1×
Meta Awareness	Meta	₹9,600	34	₹282	9.9×
Meta Retarget	Meta	₹6,800	27	₹252	11.1×

₹42,800

Total Spend

143

Total Leads

₹299

Avg. CPL

9.4×

Blended ROAS